SCALE UP YOUR BUSINESS
Smart growth is key for guaranteeing a solid future for your company. Grow more efficiently and scale up your business, with our experts.
Scalability is the ability of a startup to grow. Or, to put it more precisely, a scalable business can adapt to a larger workload without promising performance or losing revenue.
Can your business with minimum annual revenue grow to a multi-crore company?
Here’s how you can prepare your startup to scale up?
GSPU can help entrepreneurs to build systems for their business by performing growth-oriented tasks, optimizing and automating business with a proper system in place. Following are the area of services we offer to our clients in connection with scaling up their business.
1. GET THE BASICS DOWN
Before you even worry about scaling your startup, make sure your fundamentals are foolproof. Have a proper business plan in place. Identify your Strengths, go deep to find out your weaknesses and fix them and get ready to reap all the opportunities which might come your way. Do a proper financial projection so that you would not be handicapped for resources at a later stage.
2. AUTOMATE YOUR BUSINESS
If you’re spending a long time “setting up” your business, then good for you.
Even though it takes a long time on the front end, this activity will pay for itself in the long term. You’ll be able to access data faster, hire faster, market better, pay easier, and streamline operations for a truly scalable model.
3. BOOST MARKETING
Focus on marketing, and scalability will follow. But not every form of marketing is scalable. According to Forbes “direct marketing is…not scalable” and “word-of-mouth does not scale.” Content marketing, on the other hand, is one of the most scalable growth methods. Content marketing has evergreen value and viral potential, making it the growth-hack method of choice for most startups.
4. OUTSOURCE NON-ESSENTIALS
For big corporations, the name of the game is “in-house.” They’ve got in-house graphic designers, developers, conversion optimizers, SEOs, CA’s and lawyers Startups can’t afford that luxury, and if you want to be strong enough to grow, you’ll need to outsource all non-essential roles. Your graphic design firm doesn’t need a law department. Your SEO consulting firm doesn’t require a full-time PowerPoint designer. You just need to focus on what you’re good at. This lean approach is what allows a startup to break into the big time. When you’re nailing it with your core competencies, you’ll start to scale up.
5. KEEP AN EYE ON SOCIAL MEDIA
Every new startup is in the public eye. Whatever happens on social media will be examined by the world. It’s important in your startup days to watch your social media carefully. Fledgling startups can’t afford to take a major PR hit with a social media flap. Big companies might be able to weather the storm, but your startup isn’t ready for it. If you hit a PR fiasco, you’re limiting your chance of survival and scalability.
6. EXCUSE YOURSELF
Your business is not about you. In order to be truly scalable, your business should be able to function just fine without you. The way you put that into place is by deliberately shifting responsibility off your shoulders, or into the oversight of someone else. In addition, you should take deliberate absences so you can force the business and personnel to be independent. Your business is making money while you sleep, relax, or build something else. You’ve proven to yourself and to your employees that the business isn’t tied to your presence or even your existence. You feel liberated. They feel empowered. The business is ready to grow.
7. HIRE THE RIGHT PEOPLE ( AND ONLY THE RIGHT PEOPLE )
A business is scalable, only when it has the right people on board. First, though, you have to hire only the people that are necessary to the operation. Scaling up of businesses would require the support of an expert with experience to guide a new business to scale up quickly. In the Digital Age, the following strategies would be vital to achieving the desired goals.
8. DIGITAL BRANDING
Digital branding is a term that’s used rather loosely to describe all the different ways in which a business draws in its customers online. It includes a number of different aspects of marketing including Logo Creation, Website Development, SEO, Social Media Marketing, Email Marketing, Online Advertising, Branding Marketing Materials. As a business, establishing a brand is key. In the era of online communications, it is just common sense that you must communicate your brand online to stay ahead of the competition.
The purpose of a logo is to give a visual representation of your company brand. Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression of the products and services you provide. Your logo design should promote your business and build brand identity.
Having a website and online presence strategy allows you to market your business online. A website is also important because it helps to establish credibility as a business. When you provide good service or product, positive word-of-mouth can be spread about your business. A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful.
If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines. SEO is important because users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
Social media is becoming one of the most important aspects of digital marketing which provides incredible benefits by reaching millions of customers world wide. They help you to connect with the customers, increase your brand awareness, and boost your leads and sales.
More importantly, email marketing allows you to build relationships with leads, customers and past customers. It’s your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.
Online advertising helps you find the right audience. It targets the ones who are more likely to be interested in what you’re selling. Online advertising tools such as Google ads, social media ads like Facebook, Instagram, LinkedIn, Twitter & Youtube ads make it easier for your business to reach the target audience.
BRANDING MARKETING MATERIALS
In the ever-growing digital landscape of marketing and advertising, material like, Banners, Business Cards, Brochures, Letterhead, Social Media Posters, Infographic, Slides(PPT), Blogs. Project Proposals, etc.. has become a bit of an afterthought in the minds of many businesses both small and large. Contrary to this trend, branded marketing materials remain as relevant as ever in helping promote your company and generate leads.
BUSINESS DEVELOPMENT/ MANAGING
Selling a product/service for a profit/cause is a business. Selling a large number of products or a handful of services and ultimately increasing your profit or fulfilling your targeted cause is the essence of business development.
For business up-gradation, business ideas should be established well among the crowd. The needed ones should know about the deal. A proper query & reply between the corporate & customer, correct review about the task status, project completion procedure, billing assignments and further proceedings should be maintained perfectly.
For smooth business development, a large amount of effort should be taken for all these responsibilities.
Any flaw in these including improper communication, delay for updation , etc may lead to huge business losses. In such a scenario all business dealers requisite for an automatic management system. Here we dig up and buy CRM tools/software or employ an individual manually. Considering the money loss and unresolved errors & complexity behind these procedures we are here to suggest out these easiest and safest tips & techniques to solve the mess.
9. AUTOMATE YOUR BUSINESS PROCESSES WITH G SUITE
Automation of business operations is vital because it saves time as well as money. It also reduces the chances of human error if set upright. While G Suite often receives recognition for its conducive collaboration atmosphere, it also has a variety of features that can help automate business processes.
G Suite apps can be customized to fit organizational needs using settings, Google Scripts, or the various third-party apps that are available on G Suite. These options provide multiple levels of automation.
Even large-scale automation is possible through G Suite Sheets, Forms, Tasks, Drive and more.
Google Sheets is one of the most popular products in the G Suite. It is often indispensable for collaboration on data. It also packs many features that automate processes like importation and sorting of information from different sources. Google Sheets plays a central role when automating because it usually has the data. You can set triggers to decide how the information will be used in the workflow.
The Google Forms is more than just a cool survey tool from Google. It can ease work by performing many tasks at the same time. Consider using forms to handle requests submitted to the team.
Google Docs is a very powerful real-time collaboration and document authoring tool. Multiple users can edit a document at the same time while seeing each others’ changes instantaneously. Users can produce text documents, slide presentations, spreadsheets, drawings, and surveys. The formats used are compatible with Microsoft Office and Open Office, so you can switch between these programs as needed.
Google Calendar is the time management and scheduling tool created by Google. It allows you to make appointments, organize your daily tasks, and more. The time management tool works best for people who need to simplify and plan their busy schedule. You can schedule Google Meet calls with a click of a button while scheduling a remote meeting.
Google Tasks is a to-do list application that’s linked to your Gmail account and Google Calendar. With Google Tasks, you can create to-do lists for the day, week, month, or year. You can also add notes to provide more detail to each task as well as set reminders so you never miss a deadline. All lists you create are stored in the cloud, ensuring that you can access them on any internet-connected device whenever, wherever.
GOOGLE DATA STUDIO
Google Data Studio is a free reporting and data visualization tool. It pulls data from up to 12 different sources and combines them into an easy-to-modify, easy-to-share, and easy-to-read report. The platform also features widgets, graphs, charts, and maps to visualize your data. With Google Data Studio, you can save time and money by creating, reading, and sharing reports in a matter of minutes. The usability and versatility of Data Studio help your business and team make faster decisions and achieve better results.
GSPU Management Consultancy is one of the leading Management consulting companies in India with a dedicated team of subject experts to cater to all the requirements of Entrepreneurs aspiring to scale up their businesses.
Our Business Scale-up Services include:
Come! Consult with us and see your business reach new heights !!