Startup Branding

Leverage the power of branding and digital marketing through our inhouse team of experts & analysts.

What will do for you?

Our team of brand strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or stalwarts. We will educate the startup to create a Brand by complying legal formalities as per the rules and regulation by protecting the interest of Startup.

We don’t just come up with what’s cool; we craft the message your customers want to hear and one that you can deliver on. We’ve seen first-hand:

How the power of a brand can elevate a company from a commodity to a valued partner?
How it can rescue business from the trenches of an impossible-to-win price war?
Finally, how it can motivate employees and customers alike to become full-fledged fans?

At GSPU our solutions don’t come out of a box ready to plug and play. We pride ourselves on identifying your challenges quickly and designing strategies to address them, always keeping top of mind your business’s need for minimal disruption.

As we have been helping businesses for years. However, our core management team members have been transforming business within their organization for much longer.

Our mission:

To apply Branding, Digital, E-Commerce and Design capabilities to enable Startups & Brands to meet Consumers needs and develop world-class skills & capabilities.

Our strategy:

Focused on helping clients improve their operational performance, deliver their products & services more effectively & efficiently and grow their businesses in existing & new markets.

OUR BRAND STRATEGY CONSULTING APPROACH

Brand Discovery

The first stage of our Brand strategy consulting involves our team getting to know your brand, business, industry, competition, customers and your business objectives. During this process, we will connect with your team, conduct online research, interview your employees / consumers/ channel partners to learn more about the status quo. We will also like to ascertain how people see you now and how they want to see you move ahead.

Brand Strategy Formulation

Once we have conducted the initial audit, our team will develop a brand strategy that is relevant to your consumers and differentiates you from your competition.

Visual Identity Guidelines

Once we’ve developed your brand strategy, we will seek your feedback. Post that our Brand designers will move into interpreting your brand characteristics more visually.

Our Brand Management Consulting Services

Our marketing and branding consultant will help you design an all-around brand strategy that will project your brand identity in the best way to your target audience. We provide you with a blueprint for overall brand development to cement the reputation as a responsible player in the market.

Brand Consulting Services We Offer:

CORPORATE BRANDING

Our corporate branding consultant will ensure that your brand always stays relevant and safe, and is positioned to stay on top of market trends. Our methods ensure that your brand image reflects your brand values and help you carve out a niche identity that distinguishes you from your competitors. Our corporate brand marketing consultants bring years of experience in this field, and we treat your brand as our own when designing a viable, ROI-driven corporate brand strategy that assures long term benefits.

BRAND DEVELOPMENT

GSPU keeps your brand fresh and relevant and helps you with brand innovation so that your brand reflects the changes with time and does not appear outdated. Your audience is evolving, and so should you, or you will be left behind. We helps you figure out the way forward and the path to take to reach your destination. We make sure you have all the right tools to take your brand forward and also help you plan your development strategy. We provide you with everything to this effect- from insights on technology and visual branding tools, logo designs and social media management. Remember, change is the game. GSPU can help you do just that at the right time.

NEW PRODUCTS

There is a saying that variety is the spice of life. Having a varied portfolio with multiple brands is a great achievement, but do they all fit in cohesively within your brand identity? Many companies have various products, but without proper management, these either end up cannibalizing’s each other or muddling the central message of the mother brand. Our brand and innovation consultancy helps you avoid this. We help you sort out your sub-brands and organize them in such a way within your brand umbrella that they fit in perfectly, and strengthen your core image and values instead of taking away from it. At the same time, each of them retains their own identity and reflects its individual nature.

BRAND EXTENSION

It is only logical to spread your wings if you want to take flight, but in an intensely competitive market, your moves must be calculated. Our Brand building consultants will help you chalk out an expansion strategy so that you can increase your presence in relevant areas but also makes sure that you do not end up wasting capital or brand equity by going all over the place. Mismanaged expansion can be a crippling blow to any brand, both financially and identity-wise. GSPU can help you regulate it and go about it in a logical and precise way, by carefully interpreting market conditions and your strengths and weaknesses. Popularity and power of a brand are the starting point in figuring out an expansion strategy, and GSPU gives you precise, realistic and frills-free assessment so that you have a viable plan in place.

BRAND LAUNCH

India is currently going through a start-up revolution. Scores of entrepreneurs are launching their pet projects, and the customers now have more choices than ever. So if you are an entrepreneur who has a great thing to offer, our Business Branding Consultant can help you launch your project in the best possible way. Small businesses need a good launch strategy if they want to make their presence known in a populated market. GSPU can help them make a splash, and outline a good plan for new players. Be it forming fruitful B2B relationships, executing an effective pre-sell strategy, or monetizing your products- we can help you take your first steps.

DIGITAL BRANDING

The digital world is changing rapidly in terms of technology and market trends. Our Digital Brand Consultant can help you find your way in this world and establish your brand as a relevant, fresh and dynamic entity that embodies the spirit of the times. We start by providing market insights and gauging customer trends that form the basis of your branding strategy and help you take it forward.

IMAGE & BRAND CONSULTING

Remember, building up brand equity is a long-term process. It requires more than grabbing your target audience’s attention- you have to engage with them positively and position yourself such that it gives you an edge above your competitors. Our Brand Image Consultant will help you figure out your strategic brand identity and overall brand strategy. We help you do it so that it fits in with your brand values and take a holistic approach towards your branding strategy. GSPU understands your vision and helps you plan a cohesive strategy that enables you to realise it. The aim is to cement your reputation as a respectable player in the market while charting a blueprint that helps you realise your revenue and marketing goals.

PERSONAL BRANDING CONSULTING SERVICES

Like it or not, you are a personal brand. You already have an image in the eyes of your family & friends, your business associates, colleagues. It does not matter if you have actively built this perception to help you achieve your life objectives or it is there by default. Our personal branding consultant in India will help you build your desired and strategic personal brand strategy.

BRAND DESIGN CONSULTANCY

Whenever you think of a brand, you identify it with the help of certain elements like logo, tagline, emblems, etc. A good brand is one that leaves a lasting impact on its customers. Our brand strategy design consultancy services can help your brand carve out its visual identity with elements that are impactful, aesthetically pleasing and memorable. Visual branding and identity design is a crucial aspect of branding- the signs, colours, visuals, logos and other design elements that symbolise your brand must be something that reflects your brand’s core values. At the same time, they must be unique and be distinguishable from the clutter. Visual branding plays a vital role in making your brand stand out from the competition. GSPU makes sure that your visual branding sets you apart from the rest, and projects an image of professionalism and efficiency. Remember, it is more important to know how to do what you do than it is to determine what to do. GSPU as branding and consulting firm sets you apart from the crowd and makes sure that your brand appeals to your audience for the right reasons. The idea is to not only be different but also be memorable for good.